The Heineken Experience is a historical brewery located in the beautiful Amsterdam, Netherlands. The building serves as a public visitor’s center for tours related to the Heineken beer company.
The brewery was first built in 1867 and served as Heineken’s most important brewing location to the point in time when executives decided to construct a more up-to-date and bigger building outside of the city in 1988. The facility remained mainly vacant until its reopening to the public in 1991 for the fans of Heineken beer. While it was open during those times, it was dubbed the name “Heineken Treat and Information Centre” and provided both historical tours and plenty of beer under a small admission fee.
In 2008 the attraction and tour was reopened with a new name called the Heineken Experience. The renovation now featured many educational aspects that educate its visitors about the process of brewing beer and how the Heineken Company had begun many years prior.
If you plan on visiting the local attraction, there are a few things you should know. The building contains four levels full of touring locations and exhibitions. As you make your way through, you will notice that it begins with the foundations of the company and how it started back in the 19th century as a small business run by the fairly insignificant Heineken family. By the end of the tour you will be amazed at the eventual finale continues and they rise to become an international brand of beer that is known world-wide and distributed throughout thousands of countries.
There are a few things you should try before you conclude your tour of the facility. Make sure you check out all of the ingredients that are used with brewing and take the opportunity to actually taste the beer before its final product is complete. There’s also a wonderful attraction called the Brew U, which gives its riders a fun way to enjoy the entire brewing process and even create their own bottle of Heineken beer.
The building is located at Stadhouderskade 78 East of the Rijksmuseum. It’s quite a popular building in the Amsterdam and any local or taxi driver should be able to point you in the right direction. The Heineken Experience is also open every day from 11 AM to its close at 7PM, but make sure to grab your ticket before 5:30, or they may not let you in!